The “Syok Sendiri” Show

Here’s what I really do not get about some events organised in this country. You spend a tonne of cash to set up an elaborate modelling runway with all the bells and whistles for a fashion show in the middle of a busy mall in the heart of Kuala Lumpur and what do you do next? Put up prison walls to hide the show from everyone except for a couple of hundred people who purchased a ticket to get in. I guess the only thing they missed was barbed wire atop the wall enclosures. Welcome to the KL Fashion Week.


My bad, I thought this was an event for both the fashion elite as well as Joe Public and Jane Fashionista. In reality Jane and Joe got to see absolutely Jack. If its going to be a semi closed door event, just do it in a hotel ballroom by invitation only then.

Amusingly enough, some folks turned up dressed like hippies (our very own flamboyant Dato in the far left corner below). I guess it was the right show for the style challenged who turned up the night I was there. I can only hope they took away with them some fashion dress sense.


I can’t help but feel sorry for the designers at the show who clearly spent a lot of time, effort and money on their creations hoping their designs get seen by as many people as possible but only able to reach out to a select audience. But then again, what do I know about fashion shows and target audiences? I’m just a “roving photographer” at the wrong place at the wrong time.

From the balcony of the 2nd floor at the mall I did manage to catch one of the runway shows put on by “House of Doll” by Nur Fazura. Beautiful and elegantly chic designs as you can see from the photos here.

I would have liked to buy a ticket and come back for more if indeed one was available for the event but the official website was offline due to bandwidth quota issues so that’s a mystery in itself. Hence, I did not return for the rest of this week long event. Watching the show from the rafters is like trying to count ants on a fence from a 100 feet away.

For those who don’t understand, “syok sendiri” literally translated into English means, “self gratification”. Its a common malay slang phrase used here in Malaysia.


2 Comments Add yours

  1. Anonymous says:

    Bro! Well said. Why the hack did they have it in a mall and conceal it?!?! Just have it in a hotel and by invitation or tickets only. Stupidity has no limits in Malaysia and common sense is no longer common.

    Liked by 1 person

  2. pho.dogra.phy says:

    Seemed odd to me.


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